Select a category to begin, or use our Search feature below to find a specific title.     Follow us on Twitter

Accounting/Estimating Best Sellers Building Techniques Bulk Discounts Business Management Codes & Regulations Construction Management Customer Service Design Economics/Market Research 50+ Housing Green Building Home Buyers/Owners

Land Development Legal Issues Merchandise Multifamily Remodeling Rewards Program Safety Sale Items Sales & Marketing Spanish

05/07/2012 10 Steps to Winning Home Sales Demonstrations!

A proper home demonstration not only helps you to qualify the prospect and improve your rapport, it also allows you to thoroughly understand your prospect. This successful demonstration enhances your relationship, thereby increasing your ability to sell
read full story

05/07/2012 Creating a Lifestyle Budget: Your No. 1 Task as a Small ...

Determine what it costs to live the life you choose and, from there, build a company that generates income that will cover your needs. By Bill Asdal and Wendy Jordan The ultimate purpose of business ownership is achieving your personal goals, such as t
read full story

05/07/2012 Guidelines to Align Your Sales Process!

Follow these guidelines to align your sales process with the prospect’s goals: • State questions so they assist the customer. If you appear to be self-serving, your home and community may be eliminated for that reason alone.
read full story

05/07/2012 Managing Trade Contractors and Employees

The greatest advantage of a written agreement is mutual and clear communication. Written contracts detail a builder’s requirements and eliminate many areas of potential disagreement. They also can align the trade contractor’s work with what was promised i
read full story

05/07/2012 Maximize Option Sales to Stay on Top of the Housing Market

Option selling is arguably the most important customer service and profit opportunity in home building today. During slow housing markets, savvy builders use their design centers to entice prospective home buyers. The community sales person, in anticipati
read full story

05/07/2012 Protecting the Earth and Your Bottom Line

Green Building is the future! Build Green and Save: Protecting the Earth and Your Bottom Line by Matt Belcher is the easy-to-read comprehensive reference that provides the information needed to build green while protecting the earth.
read full story

05/07/2012 Six Daily Steps to Creating An Attitude of Success!

Repeat the following steps daily to create an attitude of success and ensure that you have the “it” factor. Set goals: Define your goals, write them down, and review them daily. How much money do you desire? How many sales and closings do you need to ha
read full story

05/07/2012 Time-saving Turnkey Solution for a Green Homeowner Manual

NAHB BuilderBooks’ Your New Green Home and How to Take Care of It homeowner education manual template on CD helps builders of one- and two-family homes develop a homeowner education manual that meets the requirements of the National Green Building Stand
read full story

05/07/2012 ValueMatch™ Selling for Home Builders—The Six Essentials Sales..

The following six sales skills allow you to differentiate between conversational chatter and what is important to potential home buyers. You must listen to your prospective home buyers. Go from their words to the definitions of those words and then to the
read full story