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Marketing and Selling to Generation X

by: Ashley Christofferson-Cunningham and David Cathey

Publisher: BuilderBooks.com®

Format: Softcover

Pub. Date: 2002

PLU#: 00151

ISBN#: 9780867185355

About This Book:

CLEARANCE!! LIMITED QUANTITY AVAILABLE!!

Regular Price $24.95.

Get the inside scoop on what motivates GenX home buyers. Two GenXers share their insight into this new market niche. They show builders, sales and marketing directors, and sales associates how to use GenX hot buttons to attract them to and sell new homes.

This great new book helps improve sales by serving the needs of this new generation of home buyers.

***No Returns Allowed On Clearance Items***