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Right House, Right Place, Right Time: Community & Lifestyle Preferences of the 45+ Housing Market
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Right House, Right Place, Right Time: Community & Lifestyle Preferences of the 45+ Housing Market

by: Margaret Wylde

Publisher: NAHB BuilderBooks.com®

Pages: 137

Format: Soft-cover

Pub. Date: 2008

PLU#: 00248

ISBN#: 9780867186284

 

NAHB Member Price:

$36.95

Retail Price:

$39.95

 


About This Book:


Right House, Right Place, Right Time: Community and Lifestyle Preferences of the 45+ Housing Market will help you determine the right designs, home features, and amenities to attract the boomer buyers in your market. Discover  

  • * preferences for location, home site, and community type
  • * community amenities that will help sell your homes
  • * how to meet or exceed 45+ consumer expectations

 With keen insight honed by more than 20 years of experience studying home buyer decisions and preferences, Margaret A. Wylde reveals precisely what the 45+ buyer wants. This thorough analysis of her latest survey findings clearly defines and explains the purchasing and lifestyle preferences these buyers and details how builders and developers can position themselves to meet the needs of this growing market segment. 

“This book reveals the fundamental needs of this burgeoning market of home buyers. If your community has the elements these buyers say they want, then it has a strong foundation for success.” 

    Brian Gentry, President, Landed Gentry Homes & Communities, Burlington, WA


50+ boomersMargaret Wylde|

 

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