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Table of Contents

Social Media for Home Builders 2.0: It’s Easier Than You Think

by: Carol M. Flammer, MIRM, CAPS, CSP

Publisher: BuilderBooks.com®

Pages: 264

Format: Soft-cover

Pub. Date: 2011

PLU#: 00286

ISBN#: 978-0-86718-675-8

About This Book:

Newly Updated!

This popular resource teaches builders and residential construction professionals how to use social media tools such as blogs, Facebook, Twitter, Linkedin, and YouTube, to increase their visibility and improve their sales results.

Social Media for Home Builders 2.0: It’s Easier Than You Think is designed to help readers understand social media and construct a strategic plan for attracting more prospects, following up on leads, and closing more homes.

The updated edition includes even more examples, details, and strategies than the first edition, featuring

• * examples of specific social media campaigns and their sales results by builder type

• * sample tweets and Twitter campaigns to draw foot traffic to homes and communities

• * new research on how people are using social media

Carol Flammer outlines in a clear, concise style how to engage consumers through social media. She provides content suggestions for creating a blog and keeping it going. Specific blog content and real-life examples of blogs that attracted readers are included.

Social Media for Home Builders 2.0 also explains how to

• * Improve search engine optimization (SEO)

• * Win friends and followers

• * Find the right groups

• * Run campaigns

• * Optimize websites, blogs, and other social networking sites

• * Track, analyze, and improve results

“This practical, easy-to-read guide will educate and enlighten you about how to implement social media strategies to sell more homes and drive more profit to your bottom line. It’s a must read!”

---Meredith Oliver, MIRM, MCSP

President, Meredith Communications, Raleigh, NC

“This book shows you how home builders have achieved measurable results where it matters – in new home purchases –using social media.”

---T.W. Bailey, Sr., CAPS, CSP, CGB, CGR, CMB, CGP

President, Bailey Family Builders Inc., Frisco, Texas